Podcasting Empire Built on Tech Talk – 3 Keys to Success

By John Houghton on December 30, 2010

This week, the New York Times wrote a story on Leo Laporte, host of the podcast “This Week in Tech,” generating 250,000 downloads per week, yielding him millions in advertising revenue.  Sounds pretty easy, right?  Leo’s is an exceptional story, but if you love podcasting and you stick to these tips, you can build an audience which can lead to revenue and influence, or can help promote your company’s products and services.

First Key To Success:  Understand Your Audience.  It is very important to understand your audience needs and interests and how they go about fulfilling their information and/or entertainment needs.  When choosing a topic for your program, there is a lot to think about.  Podcasting […]

Top 10 Tips for Using Video with Social Media

By John Houghton on September 11, 2010

Social media and video can make for the ultimate combination.  Here are 10 tips to make your videos more effective and compelling.

1. Know your audience.  What are their interests?  What do they want to learn about?  What can you offer them?  Create programming that caters to their interests.  Education and entertainment work best for social media.
2. Start an interview program.  Pick a topic and don’t deviate from it.  The interview format is easy because it requires less preparation of content and can be done nearly anywhere.
3. Use a multiple distribution channel strategy.  Different audiences can be found in different places; some overlap, and that’s fine.  Consider Facebook pages and groups, YouTube, Vimeo, your personal or corporate […]